Hildebran Company Works to Improve Visibility for Runners, Cycli - myfoxcarolinas.com

Hildebran Company Works to Improve Visibility for Runners, Cyclists

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Hildebran, N.C. -

DeFeet, an internationally known sock making company based in Hildebran, N.C., has long been known for its ability to make socks that meet the needs of athletes. The company made its name in the cycling arena. Its products could have even been found on the feet of British cyclist Mark Cavendish in the Tour de France, barring a crash that took him out of contention.

Now, the company is focusing on a new product, Meta Reflector, which helps make people more visible when they are running or cycling in low-light conditions.

"In the running world, most of the running is done at dusk and at dark," said Shane Cooper, founder, DeFeet. "And so light reflective materials are crucial to safety. For the 20 years, 21 years that we’ve been in business, we’ve been in search of this holy grail of reflective technology in a yarn, not a flat filament. So this material is basically glass beads that’s in a round circumference yarn that will be knit into a product."

Meta Reflector socks are on sale now at the Charlotte Running Company, and were made with cyclists and runners in mind.

“When we start riding later in the season, dusk comes on very quickly," said Doug Wells of the Hickory Velo Club. "It is nice to have some reflective material on, front headlight, rear headlight. It is best to be seen because that will help avoid most of the problems that we can run in to.”

Aaron Tosky, another member of the Velo Club, added, “Anything that isn’t going to add weight or add something that isn’t going to make you uncomfortable. If it adds that margin of safety, it absolutely would be something that people would be interested in.”

Now, the members of Hickory Velo Club are hoping the same technology can be used for other things to help make bikers more visible.

“Gloves would be a great area to look at because those basically are our turn signals," said Lanny Lambert, Hickory Velo Club. "So, anything to draw attention to those hands.”

For more information, visit www.defeet.com.

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