Hildebran Company Works to Improve Visibility for Runners, Cycli - myfoxcarolinas.com

Hildebran Company Works to Improve Visibility for Runners, Cyclists

Posted: Updated:
  • Kyle McCurryMore>>

  • Kyle McCurry

    Kyle McCurry

    Wednesday, April 2 2014 11:14 AM EDT2014-04-02 15:14:24 GMT
    I am a Digital Journalist based in Hickory. I cover Alexander, Burke, Caldwell, Catawba, Iredell and Watauga counties. I was born in Weaverville, NC. My high school dream was to be a White House correspondent, then college happened and I got involved with the radio station at Western Carolina University.
    I am a Digital Journalist based in Hickory. I cover Alexander, Burke, Caldwell, Catawba, Iredell and Watauga counties. I was born in Weaverville, NC. My high school dream was to be a White House correspondent, then college happened and I got involved with the radio station at Western Carolina University.

  • Indy's Catawba County Connection

    Indy's Catawba County Connection

    Sunday, July 27 2014 10:09 PM EDT2014-07-28 02:09:31 GMT
    Jeff Gordon captured his fifth victory in the Brickyard 400 today at Indianapolis Motor Speedway. His name will go down in history as the winningest NASCAR driver at the Indiana track. But, he is not the only multiple champion.
    Jeff Gordon captured his fifth victory in the Brickyard 400 today at Indianapolis Motor Speedway. His name will go down in history as the winningest NASCAR driver at the Indiana track. But, he is not the only multiple champion.
  • Jason Jarrett: Carrying On A Family's Legacy

    Jason Jarrett: Carrying On A Family's Legacy

    Sunday, July 27 2014 1:58 PM EDT2014-07-27 17:58:54 GMT
    Last year, Ryan Newman won the Brickyard 400 at Indianapolis Motor Speedway. As you can imagine, the team was excited and proud of the accomplishment. That was certainly true for Catawba County’s Jason Jarrett.
    Last year, Ryan Newman won the Brickyard 400 at Indianapolis Motor Speedway. As you can imagine, the team was excited and proud of the accomplishment. That was certainly true for Catawba County’s Jason Jarrett.
Hildebran, N.C. -

DeFeet, an internationally known sock making company based in Hildebran, N.C., has long been known for its ability to make socks that meet the needs of athletes. The company made its name in the cycling arena. Its products could have even been found on the feet of British cyclist Mark Cavendish in the Tour de France, barring a crash that took him out of contention.

Now, the company is focusing on a new product, Meta Reflector, which helps make people more visible when they are running or cycling in low-light conditions.

"In the running world, most of the running is done at dusk and at dark," said Shane Cooper, founder, DeFeet. "And so light reflective materials are crucial to safety. For the 20 years, 21 years that we’ve been in business, we’ve been in search of this holy grail of reflective technology in a yarn, not a flat filament. So this material is basically glass beads that’s in a round circumference yarn that will be knit into a product."

Meta Reflector socks are on sale now at the Charlotte Running Company, and were made with cyclists and runners in mind.

“When we start riding later in the season, dusk comes on very quickly," said Doug Wells of the Hickory Velo Club. "It is nice to have some reflective material on, front headlight, rear headlight. It is best to be seen because that will help avoid most of the problems that we can run in to.”

Aaron Tosky, another member of the Velo Club, added, “Anything that isn’t going to add weight or add something that isn’t going to make you uncomfortable. If it adds that margin of safety, it absolutely would be something that people would be interested in.”

Now, the members of Hickory Velo Club are hoping the same technology can be used for other things to help make bikers more visible.

“Gloves would be a great area to look at because those basically are our turn signals," said Lanny Lambert, Hickory Velo Club. "So, anything to draw attention to those hands.”

For more information, visit www.defeet.com.

  • Local NewsMore>>

  • Where To Park at Charlotte Premium Outlets?

    Where To Park at Charlotte Premium Outlets?

    Tuesday, July 29 2014 11:43 PM EDT2014-07-30 03:43:25 GMT
    In less than 48 hours, Charlotte will open a new outlet mall at Steele Creek off I-485.
    In less than 48 hours, Charlotte will open a new outlet mall at Steele Creek off I-485.
  • Federal Court Ruling Celebration

    Federal Court Ruling Celebration

    Tuesday, July 29 2014 11:25 PM EDT2014-07-30 03:25:16 GMT
    The Human Rights Campaign held a party to celebrate the 4th Circuit Court of Appeals ruling on marriage equality in Virginia. The gathering was at Cathode Azure Club in Charlotte.
    The Human Rights Campaign held a party to celebrate the 4th Circuit Court of Appeals ruling on marriage equality in Virginia. The gathering was at Cathode Azure Club in Charlotte.
  • CMPD Charges Men With Attempted Murder For Allegedly Dragging Officer

    CMPD Charges Men With Attempted Murder For Allegedly Dragging Officer

    Tuesday, July 29 2014 11:12 PM EDT2014-07-30 03:12:38 GMT
    Charlotte-Mecklenburg Police DepartmentCharlotte-Mecklenburg Police Department
    Police have charged two men with attempted murder after they allegedly grabbed and dragged an officer on Tuesday morning.
    Police have charged two men with attempted murder after they allegedly grabbed and dragged an officer on Tuesday morning.
Powered by WorldNow

WJZY FOX 46
3501 Performance Rd.
Charlotte, NC 28214
Main Number: (704) 398-0046

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices