Conover's House of Furniture - myfoxcarolinas.com

Conover's House of Furniture

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CONOVER, NC - People in the Catawba Valley have always seemed to have the right formula for keeping a business open. Leathercraft Furniture is a nearly 50-year-old family-owned business that continues to hit the right marks.

The company recently had one of its chairs appear in the show “House of Cards.”

“It’s fun when you see that,” said Staley Keener, president, Leathercraft. “Not every order is tagged to say who it’s going to go to.”

Despite the company’s connection to the popular show, its focus is set squarely on the quality of its handmade products.

“Whether it’s hand carved or hand upholstered or hand finished, whatever the case may be,” said David Sigmon, vice president, Leathercraft. “There is an intrinsic value in having something that’s handmade that you can’t get with something that was made out of plastic or is made out of a man made type of material.”

“What you don’t see is just important is what you do see," Keemer said. "You can see the final product, it should look good. But, what’s beneath it, the construction, that’s just as important if you want the piece to last. If you want it to hold its shape, hold its comfort. That doesn’t just happen; it has to be engineered that way. It has to be built by a team with that intention.”

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