"What's... the point of that? It's just gonna be a Nintendo news channel but with more pink? Is this really necessary? I understand and appreciate Nintendo trying to appeal more to female gamers lately but this is just pointless," said Redditor NightOwl58
While video-gaming has been thought of as a traditionally male-dominated past-time/sport, reports in 2013 have found that 45% of all game players, and 46% of most frequent purchasers of games, are female.