The Olympic Treatment -

The Olympic Treatment

Posted: Updated:
Boone, NC -

Art Barber was at home watching the Olympics when he recognized one of his company’s products on screen with Matt Lauer. It was Charleston Forge’s Oculus table, sitting between Lauer and the athletes he was interviewing.

“And we verified that it was our table,” said Barber. “We found the paperwork where we shipped it to New York and it was tagged to go to the Olympics.”

The response since its debut has been significant. Over the weekend, Barber says the Charleston Forge Facebook page grew by 600 ‘likes’ and had nearly 8,500 page visits.

“A company like this suffers slow business due to a lack of visibility of our product. We make beautiful products. So, I just knew when I saw that table on TV, I had a feeling it was ours, and I just imagined what good exposure this could do for us and all of our people,” he said.

While other businesses paid millions of dollars for Olympic exposure, Charleston Forge got the gold-medal spotlight on its “made in America” coffee table for free.

“And now there’s a resurgence of an appreciation for American made, and it feels good,” he said.

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