You might have noticed this year's super bowl commercials were toned down from years past. Companies that usually go for shock value played it safe.
The shocking ads in previous years have not always been well received.
So, advertisers played it safe keeping their spots short and sweet with family-friendly themes, like a Budweiser ad about a soldier's homecoming.
Judging by social media, there were mixed reviews. Some appreciated the nicer ads, while others found them to be dull.
Now that the big game is over, the results are in for the all-stars of the Super Bowl commercials. Thousands of voters were polled, and here are the top three:
#3 Bud hero
#2 Doritos cowboy
#1 Bud puppy love
Thirty-second spots went for a record $4 million in Super Bowl XLVIII.