Alcohol A Tough Sell In Valdese - myfoxcarolinas.com

Alcohol A Tough Sell In Valdese

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The Valdese ABC Store is having trouble hitting the revenue mark. In its first year, sales fell short by 40 percent.

"There was an expectation that as a result of our region marketing area or service area, there would be enough to sustain $900,000 sales," said Jeffrey Morse, Chairman, Valdese ABC Board. "We're doing everything we can and have been very successful in reducing our operating costs. So, we're seeing a trend where the losses are starting to be less and less. Based on our new estimates by sustaining the direction we're going, we should start seeing a profit in the next few years."

While the town leadership thinks they have it figured out, local residents have some different views.

"I think they underestimated the established ABC Stores already in the area,” said Sandi Walker, resident.

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