Cold Not Putting A Chill On Sales At NC Ski Resorts - myfoxcarolinas.com

Cold Not Putting A Chill On Sales At NC Ski Resorts

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Ski resorts in North Carolina tell My Fox Carolinas they are having successful sales this ski season, despite bitterly cold temperatures over the last several weeks. Officials at both Sugar Mountain and Beech Mountain Ski Resorts say skiers have been making the trek to ski attractions in order to take in the natural snow and arctic conditions.

Robert MacKenzie of Charlotte brought his kids to Beech Mountain Saturday. MacKenzie says, "With the proper gear, it's not completely horrible. But it's cold. It's the fingers and the toes that get cold the most."

Skier Ashley Molloy of Pineville says, "This is the best it's been in years."

The weather can have an impact on sales at North Carolina's ski resorts, an industry which the state's Ski Areas Association says pumped in 146 million dollars to North Carolina in 2010, according to the latest figures.

Talia Freeman, Director of Marketing for Beech Mountain Ski Resort, says, "We have had significantly cold temperatures, and they've been consistently cold too."

One night recently, Freeman says on top of Beech Mountain, it was -19 degrees. For the most part, Freeman tells My Fox Carolinas the cold temps and snow drive people to the resort. She says, "Natural snow definitely sparks an interest. When the snow guns aren't on, it's more enjoyable, and it definitely helps with the electric bill when we don't have to make snow."

My Fox Carolinas asked Molloy if she would draw the line at any point and say it's too cold to ski. She says, "Yesterday morning it was minus 7, and I wouldn't be out there then."

Freeman says Beech Mountain has had almost 15 inches of natural snow in the last seven days making sales for this past MLK holiday weekend the best they've been in a couple of years.


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