Panthers' pride has hit the Queen City.
"If you can think of it, we have a Panthers logo on it: Hats, t-shirts, sweatshirts, wristbands, decals, magnets,” said Store Manager, Shawn Lawson.
From stuffed toys to slippers - Panthers gear comes in all shapes and sizes.
"Socks, gloves, footballs, glassware, you name it we've got it,” said Lawson.
Lawson not only sells panthers fanfare - he also collects them.
"I have a jacket, Panthers polo, stickers, and pictures. I've been a fan since 1996 so I have quite the collection at home."
Lawson says things have been flying off the shelves.
"Business is great with fan day, we had a lot of folks come in. Lots of people picking up black jerseys, black shirts, and NFC south gear."
Local business owners are showing their panthers pride as well.
"To show them we support them, we care and hope they make it to the playoffs,” said Kimberly Evans.
While shirts, jerseys and hoodies are fan favorites - there are some other unique items as well.
"Panther tails are original and ears, foam claws, to name a few, number 1 fan fingers,” said Lawson.
City leaders are asking people to tweet with the hashtags #KeepPounding and #BlackFriday and wear Panthers gear to support the team.