Over the last decade, NASCAR has worked heavily to build its reputation as an environment-friendly sport. Dr. Michael Lynch has been a big part of that since joining the company in 2008, and now will take on an even bigger role. NASCAR announced today that Lynch has been promoted to VP of Green Innovation.
"NASCAR is a widely embraced and trusted form of community engagement to tens of millions of Americans,” said Allen Hershkowitz, senior scientist, Natural Resources Defense Council. “NASCAR Green, through Dr. Lynch's leadership, offers the encouraging prospect that millions of sports fans and businesses will be positively influenced about responsible environmental action for years to come."
Lynch was promoted from his previous role as managing director. He is credited for launching NASCAR Green, the largest sustainability program in sports.
“The backbone of NASCAR Green has been the mass adoption and acceptance of sustainable practices by our green-conscious fans; the steadfast involvement of the industry; and the strong and unwavering support from a range of Official NASCAR Partners,” Lynch said. “Thanks to these key stakeholders, we’ve been able to make substantive changes to our operations and business practices and expand the reach and scope of the platform.”
Since Lynch joined the company, NASCAR has recycled more than 20 million bottles and cans; 600,000 race tires; and enough oil to power the Empire State Building for one year. It has also planted enough trees (188,000) to completely offset carbon emissions for all NASCAR national series racing for the past five years of NASCAR Green, plus the next 18 years.