It may be the off-season, but NASCAR is still focused on what’s under the hood. NASCAR announced on Friday that it has struck a new deal with Flowmaster, making the automotive producer its exclusive producer of exhaust system components.
The deal includes performance mufflers, catalytic converters, headers and installation accessories.
“We’re proud to welcome Flowmaster to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners,” said Norris Scott, NASCAR’s VP of partnership marketing. “NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR.”
Flowmaster will also become the third company this year to have sponsor decals on the front fender of competitor race cars.
"I can’t wait until next February when the Flowmaster brand hits the high banks of Daytona International Speedway in NASCAR’s premier series,” said Flowmaster Chief Marketing Officer Nate Shelton. “We have been developing exhaust systems for 30 years and will continue to manufacture best-in-class exhausts and mufflers for NASCAR fans who demand performance from their car or truck.”