Pink Bow Campaign Nearing Million-Dollar Mark -

Pink Bow Campaign Nearing Million-Dollar Mark

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CHARLOTTE - October is breast cancer awareness month and one local organization has the perfect way for you to show your pink with pride. A group of women in the Charlotte area is reaching its million-dollar mark with a pink bow campaign.

BCC Rally is a group of women that joined forces in 2004 and raised money for Susan G. Komen to help with efforts to find a cure for breast cancer by selling pink bows.

“A lot of people are very aware of the problem breast cancer causes and they want to do something but they don’t know what,” said BCC Rally President Sue Dockstader.

The group sells three different sizes of pink bows ranging from two to seven dollars. What started as an at-home project for this group of women has quickly grown to much more than that.

The Pink Bow Campaign raised more than $57,000 in 2012, and extended to more than 60 neighborhoods, 45 businesses and 16 schools. The organization is also comprised of more than 300 volunteers who package and ship the bows all over the world.

“We started out with tool,” said BCC Rally Founder Penny Eisenberg. “We were cutting tool and hand tying bows and then I think it just got so big that we couldn’t do that anymore.”

Because of their incredible success over the past 9 years, they now have the bows professionally made.

The organization has raised almost $1 million dollars for Komen through their pink bow campaign and through other events they put on such as a charity golf tournament and luncheon. In 2012, BCC Rally was named with most successful fundraising organization in the national Rally for the Cure program since 2008.

Seventy-five percent of the money raised through BCC Rally directly benefits local women and women in the 13 surrounding counties.   Jacqueline Salbia is one of those women.

“They said, ‘you’re not going to like the next nine months of your life,’” said Salbia. “’You’re not going to be a very happy person,’”

Salbia was diagnosed with stage two breast cancer in December 2010. Thousands of dollars away from meeting her deductible, Susan G. Komen for the Cure stepped in. They helped with her mammogram, treatment costs and double mastectomy.

Now, Salbia is cancer free and healthy.

“It means a second chance on life,” said Salbia. “ I will pay this forward.”

Thousands of women, like Salbia, will be participating in the Komen Race for the Cure in Charlotte on Octotber 5, 2013. BCC Rally will be there as well, selling the pink bows.

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